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CONTENTS

梅雨にはTHE SPRAY for WATER PROOF!
7/7/2024

THE SPRAY for WATER PROOF in the rainy season!

Rain is the worst enemy of leather goods. If leather shoes and bags get wet, they can become stained or lose their shape. We want you to get throug...

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「靴磨き職人探訪記」 part17 Mr, Koya Inada(Brift H)
6/30/2024

Shoeshine Artisans in Japan part17 Mr, Koya Inada (Brift H)

This is a series of "Shoeshiner's Quest". There are many wonderful shoeshiners in the world! In this 17th installment, we would like to introduce y...

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「Brift H 製品通信」オンライン靴修理サービスのすゝめ
6/23/2024

Practice of Online Shoe Repair Service

Since its launch, the "Online Shoeshine Service" has been used by many customers. We started the "Online Shoe Repair Service" in response to the ma...

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Stefano Bemer レザーグッズのすゝめ
6/16/2024

Practice of Stefano Bemer Leather Goods

Stefano Bemer, located in Florence, Italy, is a bespoke shoemaker loved by celebrities around the world. The company is known as the "Magician of L...

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「Brift H製品通信」THE CREAM 50ml発売開始
6/9/2024

Brift H Product Communication" THE CREAM 50ml is now on sale.

We are pleased to announce the release of a 50ml size of our most valued original product, "THE CREAM". We hope you will try it for a variety of us...

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いわき靴下ラボ アンド ファクトリー訪問記(後編)
6/1/2024

Visit to Iwaki Sock Lab and Factory (Part 2)

Continuing from the last issue, this is the second part of our visit to the sock factory in Iwaki City, Fukushima Prefecture, where "ide homme" soc...

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いわき靴下ラボ アンド ファクトリー訪問記(前編)
5/25/2024

Visit to Iwaki Sock Lab and Factory (Part 1)

We went undercover to a sock factory in Iwaki City, Fukushima Prefecture, where "ide homme" socks, which will go on sale in June, are made. There, ...

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「靴磨き職人探訪記」 part16 Mr, Ryu Niita(Brift H)
5/18/2024

Shoeshiner's Journey part16 Mr, Ryu Niita (Brift H)

This is a series of "Shoeshiner's Quest". There are many wonderful shoeshiners in the world! In this 16th installment, we will introduce you to Bri...

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「長谷川裕也の熱烈靴磨き道場」起毛素材を磨く(応用)
5/11/2024

Yuya Hasegawa's Ardent Shoeshine Dojo": Polishing Raised Fabrics (Applied)

This is a series of "Yuya Hasegawa's Ardent Shoeshine Dojo". In the 20th installment, Yuya Hasegawa talks passionately about fine techniques for po...

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春の靴磨き自慢大会〜結果発表〜
4/20/2024

Spring Shoeshine Pride Contest - Results Announced!

We held a shoeshine contest titled "Spring Shoeshine Bragging Contest". Thank you very much for all the entries. We are pleased to announce the win...

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「Brift H製品通信」ネクタイのすゝめ
4/6/2024

Brift H Product Communication] Practice of Neckties

Many of you have started a new life with the new school year in April. We want to keep our feet beautiful and our necks tightened up to get into th...

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THE CLEANERの実力とは
3/30/2024

What is the power of THE CLEANER?

The major step in the shoe polishing process that determines the "beauty" of the shoe is dirt removal. Only after removing old cream and wax from t...

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About Brift H

With the motto "Revolutionize the Japanese footwear", we opened a store on Kotto-dori in Minami Aoyama, Tokyo on June 16, 2008. It was the first store in the world to introduce a counter style shoe shine store where shoe shine is done right in front of the customer, attracting shoe lovers not only from all over Japan but also from all over the world. We are determined to raise the value of shoeshine and the status of craftsmen. Brift H was born to revolutionize the world of shoeshine.

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