The Anthology × Brift H

The Anthology, a Hong Kong-based tailor, held a Brift H shoe shine event at its Taiwan store. The Anthology has held a Brift H shoe shine event at its store in Taiwan. The Anthology has held three shoe shine events in Taiwan so far, and in 2017, a Taiwanese edition of a "shoe shine book" was published, so there is a high awareness of shoe shine in this country.

The Anthology, which we joined this time, is a very popular tailor and is becoming quite popular, especially in Europe, and its characteristic feature is its sophisticated silhouette.

The silhouette is characterized by a sophisticated silhouette. The shoulders are a little loose and the back is tight, so that the wearer looks glamorous and a little larger than usual. The silhouette of the pants also has a much deeper inseam to make the legs look longer. Therefore, when you wear a suit from The Anthology, you will have an aura of coolness that has never been seen before.

The customers who gather there are also very fashionable and have their own personalities. There are no barriers between staff and customers! The at-home atmosphere was very impressive. Everyone was able to experience shoe polishing in a relaxed atmosphere, and although they were unfamiliar with English, they enjoyed the experience.

It seemed to be a new experience for them to have their shoes polished right in front of them at the counter. Some of them asked me, "Why did you create a style where you polish shoes while talking to the customer at the counter? What is commonplace to us becomes something new when you change the place.

Of course, we also sold Brift H products. Currently, a shoe store in Taipei called OAKROOM sells some of our products, but this time we also brought some items that are not yet sold in Taiwan, such as Edoya brushes. Many people were surprised at the power of the Miracle and suede brushes and bought many of them.

We will continue to hold shoe shine events to further develop the shoe shine culture in Taiwan.

We also hold a trunk show of The Anthology every year at Brift H Aoyama, and this year we are planning to hold it on November 30 and December 1.

Willy, the store manager, the macho Robert, and Arvin, a handsome man from Taiwan, will be visiting Japan to sell not only custom-made suits but also cool ready-to-wear items as well, so we hope you will come and experience the world of The Anthology.