Edoya Pop-Up Event | Special Hand-Planted Shoe Brush Order Fair and Talk Event Announcement

During the event, we will be selling a variety of carefully selected brushes from Edoya, and we will also be taking orders for specially designed, hand-planted shoe brushes prepared exclusively for this event.

Edoya's hand-planted shoe brushes, which Brift H has been introducing for many years, are planted one by one by craftsmen and are some of the world's finest shoe brushes that Japan is proud of. They become more comfortable to hold with continued use and are cherished by many customers as tools that enrich the shoe-shining experience. The highlight of this POP UP is the special edition models of these hand-planted shoe brushes.

While the standard model features handles hand-dyed in dark brown, this time we have prepared two types: "Sunburst" and "Cherryburst," inspired by the beautiful finishes of guitars.

The unique gradation, which deepens from the center outwards, is hand-dyed by artisans one by one. No two brushes have the same appearance, making each one a special item that grows more endearing with use.

Although these are limited-edition specifications that cannot normally be ordered, they can be ordered at the same price as the standard model.

[Special Edition Hand-Planted Shoe Brush Order Prices]

・Horsehair brush: 16,995 yen
・Boar bristle brush: 14,630 yen
・Goat hair brush: 30,580 yen
*As these are made-to-order products, please expect a delivery time of approximately 6 months.

Additionally, on Saturday, June 20th, from 13:00 to 14:00, we will invite Mr. Goto from Edoya to hold a talk event on the theme of "Correct Use of Brushes and Tools."

He will discuss practical topics useful in daily life, such as how to use clothing brushes, how to use dusters, and knowledge about clothing care. Participation is free, and reservations are required in advance for a maximum of 10 people (https://ab8n4jw3v8zf6humzexy.stores.jp/reserve/brift-h/1602305#pageContent).

Good tools, whether shoe brushes, clothing brushes, or cleaning brushes, can enrich daily life. And by using them correctly, their value can be further enhanced. This is a valuable opportunity to experience the techniques and knowledge that Edoya has cultivated over many years, as well as Japan's tool culture. We invite you to visit Brift H Aoyama at this time.

[Edoya POP UP @ Brift H Aoyama Store]

Period: Wednesday, June 17th to Tuesday, June 30th, 2026

[Talk Event]

Date: Saturday, June 20th, 2026, 13:00 - 14:00 Capacity: 10 people
Admission: Free
*Advance reservation required

We sincerely look forward to your visit and participation.