Brift H Aoyama x Edoya Pop-Up Event Announcement
Brift H Aoyama will be hosting a pop-up event by Edoya, a long-established Nihonbashi brush maker, from Saturday, August 30th to Monday, September 15th. This will be the first time the event has been held at the Aoyama store in 13 years. Edoya, which was founded over 300 years ago, will be showcasing a wide range of exquisite brushes. This time, the event will not only feature shoe brushes familiar to shoe polish enthusiasts, but also a wide variety of other items that will enrich your daily life. Each brush is carefully crafted by skilled artisans, and you will be able to experience the high quality of these brushes every time you use them.
Of particular note are the top-quality clothes brushes and hair brushes. Luxuriously made with high-quality natural bristles, they gently remove excess dust and sebum without damaging fibers or hair. These are essential items for keeping your suit or coat looking beautiful for a long time, and they also provide exceptional comfort for everyday hair care. The Edoya logo engraved on the brush handle will make you feel excited every time you use it.
After the event, "Shoe Shine Day" will be on September 23rd and "Cleaning Day" on September 24th. This is the perfect time to not only polish your shoes and groom your feet, but also to beautify your personal accessories, clothes, and even your home. Edoya brushes are not just tools, but companions that will help you polish your daily life. Cherishing your precious possessions and grooming your environment is the first step to enriching yourself.
Furthermore, toothbrushes made with natural bristles are gaining popularity as a masterpiece known only to those in the know. The gentle brushing sensation that will have you hooked once you try it sets them apart from plastic toothbrushes. They fit comfortably on your teeth and gums, leaving you with a refreshing feeling that lasts for a long time. The reason they are said to be a must-have for repeat purchases is because of their reliable usability.
This pop-up is a rare opportunity to try Edoya's exceptional products, which are rarely available in everyday life. Edoya brushes combine tradition and innovation, and are the fruit of the delicacy of artisanal craftsmanship and the wisdom cultivated over many years. The lineup has been carefully curated by Brift H's artisans, and we are confident in recommending only the products we want to offer to you.
Edoya brushes are not only used to beautify shoes, but also clothes, hair, and every aspect of daily life. This special two-week period allows you to experience their charm for yourself. We look forward to seeing you in store.
Click here to see the products on this page
Goat Hair Brush
Horsehair Brush
Pig Hair Brush
Suede brushes
overcoat brush
