4/25/2026
Two New Shoe Care Courses: “The Care” & “The Mirror”
18 years since its founding in 2008, Brift H has relentlessly pursued "the ultimate shoe shine." In response to the evolving relationship with shoe...
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4/18/2026
"Brift H Product News" Make shoe shining a daily routine – Shoe Shine Pouch now available
The new "Shoe Shine Pouch" proposed by Brift H is a kit designed to seamlessly integrate shoe care into your daily life. In addition to the necessa...
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4/11/2026
"Hitchman Trousers Club" & "Press for Hitchman" Trunk Show
From Wednesday, April 22nd to Monday, April 27th, 2026, for six days, Brift H Aoyama will be hosting the "Hitchman Trousers Club" and "Press for Hi...
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4/4/2026
"Brift H Product News" Spring New Beginnings: Quality Footwear Care from the Ground Up
With the arrival of spring, a new chapter of life begins. As you spruce up your wardrobe, why not give a little attention to your footwear as well?...
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3/28/2026
Notice of Shoe Shine Menu Revision
From Wednesday, April 1, 2026, we will be revising our shoe-shining menu. In addition to reviewing prices, we have introduced new services that cat...
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3/21/2026
"Brift H Product News": United Arrows to Release Original Socks
Brift H will begin selling five types of original United Arrows socks. Made from carefully selected materials—a cotton base blended with nylon and ...
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3/14/2026
"Brift H Product Newsletter" THE ATTACHÉ CASE now features a leather-wrapped handle.
Brift H's original tool case, "THE ATTACHÉ CASE," now comes with a new "leather-wrapped handle" option. This option, previously only available at t...
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3/7/2026
"Brift H Product News" Brift H Original "THE ATTACHÉ CASE"
For the first time, Brift H will be releasing a toolbox for shoe polishing tools. Be sure to check out the special "THE ATTACHÉ CASE," created in c...
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2/28/2026
"Brift H Product News" ATTO VANNUCCI special order neckties are back in stock
ATTO VANNUCCI's custom-made ties, popular every season, are back in stock again this year. In addition to the high-quality solid silk ties, the lon...
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2/21/2026
A journey through shoe shine in Singapore
Four days after returning from Paris, the Singapore expedition began with a major upset: he forgot his passport. He served as a judge and lecturer...
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2/14/2026
Paris Shoe Shine Journey: Part 2
The second half of the Paris shoe-shining journey is a series of intense days, from an encounter with craftsmen at the holy ground of Crockett &am...
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2/7/2026
Paris Shoe Shine Travelogue: First Half
Taking Japanese shoe polishing to the world. This time, Hasegawa Yuya headed to the city of lights, Paris. He demonstrated his supreme techniques ...
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