Brift H Product News: cote × Brift H "jëëk"
The desire for "hand-to-hand" that Brift H has cherished. From a collaboration with jewelry brand "cote," which resonated with this value, a new bracelet "jëëk" was born. This special piece combines a unique engraving by a Senegalese artisan with Brift H's aesthetic sense. We will introduce its charm.
Like cherishing beautiful things for a long time. For over ten years, Brift H has continuously conveyed a single sentiment through the handcraft of shoe shining. That is, to quietly inherit the unchanging value of beauty, no matter how time passes. And, not to let it remain dormant under the name of "care," but to elevate the act of cherishing things itself into a culture.
This aspiration quietly transcended the realm of leather shoes. In the vast land of Africa, Senegal. The encounter with cote, a jewelry brand that has continued to captivate people from the forefront of Tuareg silversmith workshops, where silverwork is still spun by hand, directly reflected the "hand-to-hand" and "stories of human connection" that Brift H has valued. Now, this collaboration bears fruit once again. Quietly, yet surely.
cote × Brift H
The second encounter between two collaborators.
Its name is jëëk.
It is a coined word inspired by Wolof, the most widely spoken language in Senegal, and has several meanings depending on the context.
"Always one step ahead"
"To lead"
"To be a pioneer"
── All of which describe its very presence.
Envisioning a world of total coordination, this piece was chosen to be substantial rather than merely simple. The undulation of the umlaut in the Brift H logo and the diamond-shaped icon symbolizing brilliance were carefully incorporated. Mr. Kobayashi, the representative who demonstrates his skill in Senegal, and Mr. Mohamed, the artisan who wields the hammer in the Tuareg workshop. After countless prototypes and earnest dialogues, jëëk was quietly sent forth from their hands.
A unique presence that can become the star of any outfit. The thickness of the chain, and the meticulous attention to the pitch of each link. Within it, the delicate engraved patterns cultivated by the Tuareg and the ruggedness of the material itself quietly coexist. This contrast captures the gaze of the wearer and doesn't let go. And all the engravings applied this time are one-of-a-kind. No identical pattern exists anywhere in the world. This substantial presence opens a new chapter.
【Product Name】
jëëk
¥110,000 in tax
【Available at】
Brift H AOYAMA
【Release Date】
August 22, 2026 (Saturday) 11:00 AM ~
*As these are one-of-a-kind items, we regret that we cannot reserve them. Thank you for your understanding.
Quantities are limited, so if you are interested, please come and see them in store at this opportunity.