"Brift H Product News" New Product Announcement

We will be selling products that were only available at Brift H SAPPORO, the first franchise store of Brift H, on the official online store. This time, we will introduce products that reflect the sensibility of Mr. Hayashida, the owner of Sapporo and the winner of the World Championship of Shoeshine 2023.

Many people may have a strong image of red flannel when they hear the name Brift H, but Brift H SAPPORO uses orange flannel. The same company is used for production, but the orange color is original for Sapporo.

The reason why orange was used is because Hayashida-san likes HERMES. He sent a HERMES shoebox to the dyeing factory and asked them to dye the flannel in the same color. When they tried to dye the flannel in the same color as the shoebox, it turned out to be a muddy orange, so after several trials, this orange flannel was finally completed.

The texture of the fabric is the same as the red flannel, with a "stiff flannel that looks like it has been washed." It is a firm flannel specification with less brushed feeling and no fabric softener, but because the original base flannel fabric is slightly different, the Sapporo Orange Flannel feels a little softer to the touch.

Orange is said to be a color of communication, so if you want to polish your shoes in a bright and cheerful way, be sure to give this a try.

Next, we will introduce the shoe shine ring. Hayashida-san came across the jewelry brand buff in Kushiro, and was impressed by its careful craftsmanship, which made her fall in love with it. She had always wanted to collaborate with the brand, and this shoe shine ring is the result of her long-cherished dream of doing so.

The smooth, shiny shape represents a mirror polish, and in the photo it features onyx as an accent, but you can also choose from diamonds, 18K gold, and more.

Hasegawa, the representative of Brift H, is a fan of the 18K type, which he finds particularly useful as it can be easily coordinated with a suit.

The design of the leather shoes that gave the shoe shine ring its name is also hidden inside. If you look closely, you'll notice the stoic choice of cap toe with inner wing.

Like leather shoes, silver 925 accessories are fun to age, so they can be shiny or have a dull shine. If you would like to add a birthstone as an accent, you can order it, so please feel free to contact us.

This bangle was also created in collaboration with buff. It looks thin in the photo, but in reality it is thick and heavy, and has a very solid and luxurious feel.

In addition to silver, it is also available in black. The surface of the silver is specially treated to turn it black. Unlike silver, it gives off a sexy vibe, and I think it would look great on a woman.

And the best part is that it incorporates the details of the shoes. The stitching and perforations of the eyelets are made into a bangle, which is sure to appeal to shoe lovers.

To put it dramatically, it can be said to be an epoch-making bangle, similar to the horsebit loafers, which were created when GUCCI was the first to attach metal fittings that were used in bags to shoes.

The realistic stitching is especially appealing. Please show your love for shoes not only on your feet but also on your hands.

These shoe trees are made by Springline, a shoe tree manufacturer in Northampton, England, the mecca for men's shoes, for the modified Alden shoes. Many people have been struggling to find shoe trees that fit the unique banana-like shape of the shoes, but this will finally solve the problem.

The gold plate is beautiful, and the words "NORTHAMPTON ENGLAND" are irresistible for shoe lovers. The way the plate is attached to this slightly curved part proves the high quality of the shoes.

The curved line that cuts from the instep to the toe is irresistible. This is the profile of a modified last. This is a one-of-a-kind item, so please give it a try.

This concludes our introduction to our new products.

We will continue to hone our sensibility so that we can continue to introduce unique products. If you have any questions about our products, please feel free to contact us. Thank you very much.