5/22/2026

"Brift H Product News" Black beyond Black: The Ultimate THE CREAM

Brift H has completed "the ultimate black cream" it has been pursuing. The new color, "Vanta Black," will be released on Friday, May 22, 2026. Containing approximately double the usual amount of dye, it achieves an overwhelming depth that can only be described as "black beyond black." This is a new color for THE CREAM that brings out the original expression of the leather while finishing it with an absorbent, jet-black hue.

Developed under the theme of "blacker than black," Vanta Black is an emulsion cream that maintains the 27 nourishing ingredients THE CREAM boasts, while achieving an unprecedented, overwhelming depth of black.

The biggest feature that sets it apart from ordinary black creams is that it contains approximately double the usual amount of dye. When applied to leather, it leads to a deep, beautiful black, as if it had been re-dyed.

Its appeal is not merely that it is "black." Vanta Black is designed to deeply penetrate into the leather, coloring it from the core, rather than just covering the surface.

Therefore, unlike the finishes often seen in other companies' products where "cream remains on the surface and merely looks black," it creates a natural black with depth, without compromising the fine texture or beautiful grain of the original leather.

The absorbing jet-black that appears the moment it is polished. The shadows of the leather that emerge when it catches the light. Vanta Black enhances the presence of the shoes themselves and elevates the appeal of black shoes to a new dimension.

Furthermore, the Brift H Official YouTube channel (https://youtu.be/BNUcO1ZLvvE), which will be released on Friday, May 22nd, at 9:23 PM, provides a detailed introduction to the amazing coloring power and usability of this Vanta Black. You can see the actual finish and changes during application, so please watch it as well.

THE CREAM [75ml] Special color

Release date: Friday, May 22, 2026
Volume: 75ml
Price: 4,400 yen (tax included)
Availability: Brift H stores / Official online store

As a precaution, if you apply the cream with bare hands, due to its high penetrating power, your fingers will turn black and it will be difficult to remove. We recommend wearing gloves or applying it with a brush.

We sincerely look forward to your patronage.