Notice of Shoe Shine Menu Revision

Due to rising various costs, including recent price increases, raw material costs, and labor expenses, we will be revising the prices of some menu items. However, we are not merely reviewing prices; we aim to evolve our services to be more accessible to a wider audience, considering modern lifestyles and fashion changes. In particular, we have added new, lighter shoe polishing options to align with the recent trend toward casualization, creating a menu that can be selected according to your purpose and preference. We appreciate your understanding.

A major highlight of this revision is the renewal of "The Brift (Full Shoe Polishing Course)." Previously, there was only one menu that included mirror polishing, but now you can choose from the following two types:

The first is "The Care (¥3,520)."

This menu focuses on nourishing the leather, bringing out its natural luster with a cream finish, without mirror polishing. It features a natural finish that emphasizes the texture of the leather rather than excessive shine, making it suitable for casual attire. Through processes such as lining cleaning, edge trimming and coloring, overall dirt removal from the upper, application of nourishing cream, and sole oil application, we comprehensively condition the shoes.

The second is "The Mirror (¥4,950)."

This is Brift H's traditional full course, the ultimate menu that includes mirror polishing with wax. It is recommended for those who desire a strong shine and a finish suitable for business and formal occasions. The intensity of the shine will be adjusted to your preference, and each pair will be polished meticulously. The process includes lining cleaning, edge trimming and coloring, dirt removal, nourishment, mirror polishing with wax, and sole oil application, ensuring thorough attention to every detail.

Please choose the course that best suits your style and purpose.

Additionally, counter shoe polishing, which is popular with many customers, will be revised to ¥6,600. The nomination fee for craftsmen will also be reviewed: Champion nomination (Niida) will be +¥4,400, Master nomination will be +¥2,200, Senior nomination (Kamibeppu, Fukuda) will be +¥1,650, and Regular nomination (Suda, Onizuka) will be +¥1,100. Please note that craftsman nomination is also possible for drop-off requests.

Furthermore, some repair menu items will also undergo price revisions due to rising material costs. For details, please refer to the Brift H official website.

Also, the seasonal pricing system, which has been in place for the past two years, will be abolished. We aimed to stabilize demand throughout the year and improve working conditions for our craftsmen, but as sufficient results were not achieved, we have made this decision.

Brift H will continue to strive for technical and service improvement as a support for your cherished footwear. We appreciate your continued patronage.