This month's must-buy! Long seller Polishing Cloth

This year, the Year of the Rabbit, is a year of leaps and bounds. We would like to introduce a product that has sold more than 30,000 pieces in the 15 years since it was first sold, the "polishing cloth," which was the catalyst for Brift H to make such a great leap forward.

Happy New Year! We would like to thank you very much for your support during the past year. We will continue to strive for further development of the shoeshine culture in this new year, and we look forward to your continued support and patronage. We wish you a healthy and happy New Year!

This year, the year of the rabbit, is called "the year of leaps and bounds. In order to take a leap forward, we want to make sure that our feet are firmly planted on the ground. In this issue, we would like to introduce a product that has been the catalyst for our company to take a leap forward.

It is the "polishing cloth" that has been an unwavering long seller at Brift H. It is commonly known as "Red Neru". It is commonly called "Akaneru," which reminds me of the bright red towel that the late Antonio Inoki wore around his neck, and just by wrapping it around my finger, I can polish my shoes with a fighting spirit.

In the 15 years since Brift H was founded, we have sold more than 30,000 of these towels, and many people may associate Brift H with the image of red nellies. It is the most important product that has made us take a leap forward.

We are often asked by our customers, "Why red nell?" The reason is that this was before Brift H was founded. The reason for this was before we founded Brift H. We started using red nellies because we wanted to make it easy to see who was polishing the brushes in the many photos taken for magazine interviews.

That became my trademark, and I have been polishing shoes with red nell for about 16 years. Another reason is that I am the type of person who gets into a good mood, and the red Nell for polishing and the white Nell for removing stains make a red-and-white color, so it makes me happy. This is also the reason why I am introducing this product at the beginning of the New Year.

At first, we used red flannel cut from a certain fabric store, but after an encounter with a bleaching and dyeing factory, we were able to produce Brift H's original red flannel in 2016, and now we manufacture and sell it as a completely original product.

So, what is the difference between Brift H's polishing cloths? To put it simply, Brift H's polishing cloths are designed to "make mirror polishing easy".

The first step is to dye the white flannel fabric in the original red color, and then soften it with fabric softener or fluff it up when it dries. However, Brift H polishing cloths are "suction dried" to minimize fluffiness and give the cloths a firm, hard feel.

I can't say this strongly, because the feeling differs a little depending on the person who polishes the cloth, but my own experience in shoe polishing is that strongly brushed flannel cloths have strong fluff and "the luster does not come out strongly in the end" and that strongly brushed flannel cloths become "unusable soon" because they become fluff balls early. Therefore, we have the fabrics finished with a tight texture like washed flannel shirts.

The strips are cut into 8 cm x 50 cm strips. This golden size was achieved by wrapping it around your finger so that you can use it all the way around.

Before we started selling these strips of cloth, square polishing cloths like handkerchiefs and bandanas were commonly used in the world. However, we shoe polishers need to hold the polishing cloth firmly in our fingers to polish for a long time every day, and the square shape requires us to hold it with our fingers, which is tiring. To solve this problem, we came up with this shape.

Nowadays, common shoe polishing cloths are shaped like this, but we are the originators. Ahem.

Finally, this polishing cloth can be used on both sides, so if you use it up properly, you can use one cloth for mirror polish for 10 pairs of shoes. If you learn how to wrap the cloth around your finger, you can enjoy a more enjoyable life of shoe polishing .

If you have never used it before, we hope you will be fooled and give it a try. It will surely make your shoes shinier than ever before.

Click here to see the products on this page

polishing clothpolishing cloth

polishing cloth

¥1,320 JPY


¥2,640 JPY