"LAZY SHOESHINE" has debuted, and its official online store is now open.
Brift H has launched a new shoe care brand, "LAZY SHOESHINE." At the "LAZY SHOESHINE Launch POPUP" held at the UNITED ARROWS head office in Sendagaya, many people were able to experience this new world through live shoe shining demonstrations by craftsmen and participatory workshops. Thank you very much to everyone who came.
Lazy, but proper.
It doesn't have to be perfect. What matters more is being able to keep it up.
LAZY SHOESHINE is for your everyday shoes.
We believe shoe care doesn’t have to be perfect.
It just needs to be easy enough to continue.
LAZY SHOESHINE is made for everyday shoes,
and for people who care - without trying too hard.
While we have been striving to revolutionize the world of shoe shining by pursuing the highest level of excellence, with LAZY, we aimed for the pinnacle in the complete opposite direction. That is, shoe shining that requires no special etiquette, can be easily done by anyone, and can be continued.
Therefore, we have redesigned the method we cultivated on-site—"achieving a professional finish with minimal effort"—into products that can reach even those who have never had any connection to shoe shining. "Shoe shining requires no special techniques." You can polish by feel alone, without even reading the instructions. That is the promise of "authentic for the lazy," LAZY SHOESHINE.
The lineup consists of 10 types. From the "GUNTE," a three-fingered work glove knitted with special fibers, to CLOTH, SHOE SHAMPOO, SHOE FRAGRANCE, SHOE CREAM, and BRUSH, these tools have been meticulously designed to be effective no matter who uses them or how. Because they are comfortable tools that fit in your hand, the time spent polishing transforms into a small luxury. All items are imbued with LAZY's signature scent, offering a high-sense shoe care experience for your sense of smell as well.
Furthermore, our official online store is now open. We believe that with these tools, shoe shining, which can often feel tedious, can be easily incorporated into your daily routine, much like doing laundry. Take time to care for your shoes. Start your "sustainable" shoe care journey here. Shoe shining can be freer. At your own pace, in your own style.
▼LAZY SHOESHINE Official Online Store
https://lazyshoeshine.com
