1/17/2026

"Brift H Product News" - Enriching your time with leather

Brift H is pleased to announce the release of two new limited edition colors for THE CREAM: "Cigar" and "Gray." Both colors were created to directly capture the look of leather that could not be fully achieved with existing color options.

First up is "Cigar." It's no exaggeration to say that this color was created specifically for Alden's cigar-colored cordovan. Cigar-colored cordovan is an extremely delicate leather with significant individual variations and a complex blend of reddish, brown, and greenish hues. The olive-toned color is the leather's greatest charm, but at the same time, it is also an element that can easily be lost if not properly cared for.

The color of this cigar is an olive-brown that has been adjusted to age while enhancing the green, rather than diminishing it. Rather than "adding" color, it adjusts the natural direction of the leather, gently pushing it forward. The more you polish it, the more a natural luster and depth emerges from deep within the leather. We hope you will experience this change for yourself.

And then there's "gray." While it may seem plain at first glance, it's actually a color that's never been seen before. Many people have experienced leather gradually fading as a result of avoiding colored creams and continuing to use only colorless creams. Gray is an exquisite neutral color that's neither black nor colorless. This cream has been toned to prevent fading and even out the contours of the leather without overly altering its natural appearance.

THE CREAM was developed in collaboration with a domestic cosmetics company that specializes in organic cosmetics, and is made with ingredients so good that they are safe to apply to human skin. It is the world's finest cream, containing 27 types of luxurious ingredients, including shea butter, squalane, lanolin, and jojoba oil. This special color was created by blending these ingredients in Brift H's atelier.

These two colors are not for the sake of fashion or decoration. They are created as a tool for understanding leather and enjoying it for a long time, with only the necessary colors. They are available in limited quantities. We hope you will take this opportunity to get your hands on one of these as a new option for interacting with leather.