Brift H's official YouTube channel has finally launched!
On September 23, 2025, "Shoe Shine Day," the official Brift H YouTube channel was finally launched. We wanted more people to experience the techniques and worldview that could previously only be seen at the shoe shine site. This channel was born from that desire, and will deliver the appeal of shoe shine from various angles.
The first thing to look out for is the "How to Series." This series carefully provides practical information, from the basics of shoe polishing that anyone can easily enjoy, to more sophisticated techniques that bring out the unique characteristics of each brand. From content that is immediately useful for daily care to a deeper world that will surprise you with "I never knew there was such a polishing method!", this is a series that shoe lovers will love.
Next is "THE WORKS OF Series." This work is completely devoid of narration and is composed solely of the sounds and images of shoe polishing. The sounds of applying the cream, the brush stroking the leather, and the moment when the polished shine is born - all of these are part of "art." Enjoy a soothing, relaxing time, almost like ASMR. Experience the beauty and tranquility of the act of polishing with all five senses.
Another attraction is "THE BRIFTERS Series." In this series, Brift H members take on a variety of challenges beyond just shoe polishing. The content conveys not only their craftsmanship, but also their natural expressions, humor, and team personalities. Be sure to enjoy this new side of the store that you won't see at your usual store.
The video is broadcast every Friday night at 9:23pm. That's right, it's a special time in honor of Shoe Shine Day. We look forward to your requests in the comments section, such as "How do you polish these shoes?" and "I'd like to see a project like this!" Your feedback will be the driving force behind our future video production.
Please support Brift H's new challenge by subscribing to the channel and giving it a thumbs up.
Why not step into the world of video, filled with the craftsmanship and passion of artisans?
Click here for the Brift H official YouTube channel!
https://youtube.com/@brifth-yt?si=GJu3M0rpk6cRF3u8